If you are reading this post right now, we are sure that you are about to begin or thinking of a new chapter of your life and want some expert tips and tricks.
You see what just happened there. We just placed positive reinforcements to two different sorts of e-commerce prospects: one who does own a shop and the other one who may build a shop in the near future. This is exactly what Search Engine Optimisation is all about. Search engines bring results for your customer’s queries. Hence, it is vital to optimising your website for search engines. Only a store with proper E-commerce SEO can make its way to the top search rankings.
Here’s a rundown of the top 10 E-commerce Marketing & SEO Techniques to Enhance your online store:
Aggressive Keyword Research
This is one of the most crucial steps in enhancing your organic search rankings. ARM Worldwide conducts keyword research to unearth top-searched terms and keywords related to specific industries. You may use this information to assess search queries and to include popular/ trending keywords in your E-commerce website. This will ensure that your optimised content reaches the maximum number of people.
To begin with, research about competition and keyword search volumes. Ideal keywords will always have low competition and high volume. This means that the average monthly searches for a keyword will be high while the competition to rank for such keywords shall remain low.
Optimising SEO Title
Create an exciting and unique title for the users and the search engines. Always remember that all of your products are optimised with SEO titles. Below are some of the best practices you can use to create better-optimized titles.
- Use your website branding in the title (branding optimization).
- Use less than 60 characters.
- Use action words such as “shop now”, “online” or “buy”.
- Whenever possible, use words for free shipping in the title of the e-commerce website.
- Always have proper keyword placement.
Improve your Page Load Time
The average load time for most e-commerce SEO websites is 6 seconds. The best loading time should be around 23 seconds.
Optimise images
Try uploading videos from an external source. Minimise HTTP requests. Try minimising development resources like CSS, HTML or JavaScript. Reduce or, if possible, even deactivate any additional plugins in your CMS. Enable browser caching.
Create valuable content
Google has announced strict measures against copied content. An example of non-malicious duplicate content includes discussion forums, which can generate normal and shortened pages aimed at mobile devices.
- Saving articles displayed or linked from different URLs Printed web page versions only Remember that the product name and most codes and quotations are used in the same way because they cannot be changed.
- Try to create varied content in the details of the product and in the description. To rank your e-commerce SEO efforts on search engines, follow all of Google’s guidelines. One of the most critical problems encountered in e-commerce SEO is copied content. Try to work smarter rather than harder in this regard.
- Pages that are not required for index URL Path should be clear.
Correct routing Implementation of canonical tags
More content matches the best SERPs Frequent updates of old content. Improved rankings are a result of improved engagement.
Link-related content
Don’t forget about HTTP. Google recently announced a lower SEO benefit for websites. E-commerce websites use HTTP for both Google and their users. It is often seen that online shops have payment gateways connected to the shopping cart system. HTTP then encrypts all the data that has been transmitted between the website and the server. Nowadays, buyers do not pay on a website that does not use HTTP for their data transfer. You need to install an SSL certificate to protect your website’s HTTP.
Guest Posts Are Still
Relevant and functional guest posts are another great way to increase relevant traffic and build high-quality backlinks. Guest posting is a great tool if you are looking to build authority in a niche. If you’re thinking of going for this option, it is essential that you research relevant and high ranking websites in your industry. Once you have that list, you can offer them a high-quality guest post. You can further explore creating a great infographic, co-authoring a research study, and more.
Guess how we know all these E-commerce marketing or E-commerce SEO tricks? ARM Worldwide, one of the best digital marketing consulting company offers round the clock digital marketing services with an exceptional service delivery time. Their digital marketing services have been used by various international clients where they have helped umpteen businesses to shine on Google. If you are looking for some amazing and quirky E-commerce SEO or digital marketing services, then head out to their website today!